Virtual Asset Exchange Apps Surpass Securities Firms in Monthly Active Users

Recently, the public's interest in virtual assets (cryptocurrencies) has been intense. Virtual asset exchanges like Upbit and Bithumb have surpassed domestic securities firms in terms of Monthly Active Users (MAU).

According to industry sources on the 25th, Mobile Index reported in its '2024 Mobile App Year-End Report' that Upbit's app had an MAU of 4.63 million as of November. During the same period, Bithumb's MAU was recorded at 2.24 million.

The MAU of these virtual asset exchanges significantly exceeds the average of domestic securities firms. In November, the MAU of domestic securities firm apps was analyzed as follows: Kiwoom Securities HeroS 2.58 million, KB Securities M-able 2.31 million, Samsung Securities mPOP 2.31 million, Mirae Asset Securities M-STOCK 2.25 million, and Korea Investment & Securities 1.86 million. The average is approximately 2.26 million.