Summary
- Fanatics said it is building a prediction market platform in cooperation with Crypto.com.
- The two companies said they expect to launch a new service combining the sports industry and the virtual asset (cryptocurrency) ecosystem.
- They said market interest is increasing in the virtual asset-based features the platform will offer.
Sports merchandise seller Fanatics (Fanatics) is entering the prediction market business in partnership with Crypto.com (Crypto.com). A new service that combines the sports industry and the virtual asset (cryptocurrency) ecosystem is expected to be launched.
On the 21st (local time), according to crypto-focused media CoinDesk, Michael Rubin (Michael Rubin), Fanatics' chief executive officer (CEO), said they are building a prediction market platform through the partnership with Crypto.com. He said the new platform "will be officially launched in a few weeks."
Fanatics is a company that has expanded its business into various areas such as sports goods, tickets, and games, and prediction markets are seen as a new growth area. Crypto.com has also recently been expanding partnerships and diversifying services, and is stepping up its entry into the prediction market field.
Market interest is focused on what kinds of virtual asset-based features the prediction market platform the two companies will provide through this collaboration will include.
