Bloomingbit Surpasses 600,000 Monthly Active Users (MAU)

Bloomingbit, the blockchain business subsidiary of Hankyung Media Group, announced on the 21st that its virtual asset (cryptocurrency) news and investment information platform, 'Bloomingbit', has surpassed 600,000 monthly active users (MAU).

Bloomingbit's MAU has shown rapid growth as market interest has intensified due to expectations of pro-virtual asset policies from U.S. President-elect Donald Trump. After surpassing 200,000 MAU in October, it reached 390,000 last month and exceeded 620,000 this month. As of this month, the weekly active users (WAU) are 250,000, and the daily active users (DAU) are 92,000.

More than half of Bloomingbit's active users are in their 40s or older, indicating that the investment enthusiasm in the virtual asset market is expanding beyond the primary user base of those in their 20s and 30s to the middle-aged demographic.

Bloomingbit was established in 2021 with the goal of resolving the information asymmetry for virtual asset investors. It delivers the fastest domestic and international virtual asset market news to investors 24/7, 365 days a year. Additionally, it collaborates with major virtual asset companies like World and STAT to provide various benefits to virtual asset investors.

Kim Sanha, CEO of Bloomingbit, stated, "We are in an era with 8 million domestic virtual asset investors. Regardless of generation, we aim to help any investor easily and quickly access domestic and international investment information through Bloomingbit and utilize it for their investments."