"Regulations and community vary by country... 'Localize' is essential for global expansion"

Alex Lim, Gaming Head (left), Park Sung-mo, Monad APAC Lead (center), Nathan Tam, Story APAC Growth Manager (right) / Photo=Lee Young-min, Bloomberg Beat Reporter

For the Monad project to enter the global market, a 'Localize' strategy considering each country's regulatory environment and community is essential.

At the Monad Growth Summit held on the 29th in Gangnam, Seoul, various projects such as Monad, Story Protocol, and LayerZero discussed strategies for entering the global market, focusing on the Asia-Pacific (APAC) region.

Alex Lim, Gaming Head of LayerZero, stated, "To onboard foreign companies' protocols into the South Korean market, 'Localize' that properly applies each country's situation is crucial. Due to different regulations and needs by country, a regional approach is necessary."

There was also an opinion that a regional base is necessary even in community building. Park Sung-mo, Monad APAC Lead, explained, "Monad operates by segmenting communities by country, and builders from each country directly participate in community activities. By working based on the region and meeting in actual events, friendships form, leading to more active engagement."

Nathan Tam, Story Protocol APAC Growth Manager, emphasized, "Even in IP onboarding, considering each country's cultural characteristics and language is essential," adding, "To quickly read trends and introduce popular IPs, a regional analysis is necessary."